DSpace
 

Ounongo Repository >
Management Sciences >
Harold Pupkewitz Graduate School of Business >

Please use this identifier to cite or link to this item: http://hdl.handle.net/10628/271

Title: Franchising culture for Kazakhstan television: Producers' ambivalence and audiences' indifference.
Authors: Thomas, Amos Owen
Keywords: Culture - Kazakhstan
Television, Commercial - Kazakhstan
Culture and television - Kazakhstan
Media - Kazakhstan
Commercial television - Kazakhstan
Television audience - Kazakhstan
Issue Date: 2010
Publisher: Jump Cut: A Review of Contemporary Media
Citation: Thomas, A. O. (2010). Franchising culture for Kazakhstan television: Producers' ambivalence and audiences' indifference. Retrieved from http://www.ejumpcut.org/trialsite/thomasKzakstanTV/index.html
Abstract: After decades of state-owned broadcasting as part of the Soviet Union, the arrival of commercial television in Kazakhstan meant expanded entertainment programming for the masses. Adaptation of program formats and genre from abroad provided a quick-and-dirty solution to increased channels and broadcast hours, but little has been written about the challenges to program producers or about viewer opinion. Despite Kazakhstan producers and consumers being initially curious and toleranttowards the new cultural offerings, I found neither seemed fully receptive to the commercialization of television programming but somewhat resigned to the imperative. Yet this response might only last while there is an older generation that remembers Soviet days and holds to some of its cultural values. I argue that creation and reception of such commercial television programs may provide yet another site of cultural contestation in the post-Soviet age between a globalized Western, regional Russified, and a nationalistic Kazakhstan one. Thus my paper explores the hybridization of quasi-national culture in search of audiences. I conclude from my research that Kazakhstan’s commercial television needs to reserve space for the authentic expression of the multi-cultural nature of this society.
URI: http://hdl.handle.net/10628/271
Appears in Collections:Harold Pupkewitz Graduate School of Business

Files in This Item:

File Description SizeFormat
Thomas. Franchising culture for Kazakhstan TV.pdf171.25 kBAdobe PDFView/Open
View Statistics

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

 

DSpace Software Copyright © 2002-2010  Duraspace - Feedback